Rebel Energy Collapse: What It Means for UK Customers

April 3rd, 2025
Rebel Energy Collapse: What It Means for UK Customers

What Happened to Rebel Energy?

Rebel Energy, an energy supplier in the UK, has shut down as of April 1st, 2025. This energy firm served around 80,000 domestic customers and about 10,000 business clients. They announced that they would no longer be trading. This news is part of a series of failures among energy suppliers in recent years. Many have collapsed because of rising energy costs, bad financial planning, and not following Ofgem’s rules.

The failure of Rebel Energy shows how strong suppliers can be when it comes to money. They have to deal with a tough market that keeps facing unexpected shocks. Rising energy prices in January and February 2025 put even more pressure on suppliers that were already having a hard time.

Why Did Rebel Energy Collapse?

Several factors led to the supplier’s collapse:

  • Wholesale Price Surge: Energy costs went up a lot in early 2025, affecting profit margins.
  • Customer Payment Issues: Many customers found it hard to pay their bills because of the cost of living crisis. This hurt Rebel Energy’s cash flow.
  • Regulatory Breaches: Ofgem discovered that Rebel Energy did not properly separate funds meant for green levies, breaking Ofgem’s rules.
  • Poor Financial Health: The company faced issues in key areas of their finances, making it hard to keep operating.

Dan Bates, who is the CEO of Rebel Energy, and Tim Jarvis, a senior leader at the company, have not yet given clear public statements.

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What Is Ofgem Doing to Help Rebel Energy’s Customers?

The energy regulator, Ofgem, has put the Supplier of Last Resort (SoLR) safety net into action. This step will help make sure there is little disruption for Rebel Energy’s customers.

What Should Rebel Energy Customers Do?

Ofgem has issued clear steps:

  1. Take a Meter Reading: Write down your gas and electricity numbers. This helps your new supplier bill you right.
  2. Wait for the New Supplier: Ofgem will find a new supplier for you in the coming days.
  3. Do Not Switch Right Away: Hold on until your new supplier reaches out to you with their offer.
  4. Your Energy Supply Will Continue: There will be no breaks in your supply.
  5. Credit Balances Are Protected: The customer credit balances you have will be safe with the new supplier.

Will Household Bills Increase?

The new supplier’s cheapest deal might not be as low as Rebel Energy’s old rates. But, there will be no exit fees. Customers can switch again after they have been transferred.

The energy price cap went up by £111 in April 2025. It is now set at £1849 a year for an average household. This means that household bills are expected to go higher.

What Did Rebel Energy Do Wrong?

Reports say that Rebel Energy did not handle customer credit balances correctly. They also failed to keep money separate for green energy subsidies. This was required by a series of rules from Ofgem. These mistakes pointed to larger problems in Rebel Energy’s financial systems.

What Did Rebel Energy Do Wrong

A History of Energy Supplier Failures in Recent Years

Rebel Energy is one of several suppliers that have closed down. From 2021 to now, more than 30 energy suppliers have stopped operating. This has left millions of domestic customers impacted.

Table: Notable Supplier Failures Since 2021

Energy Supplier Date of Collapse Customers Affected
Bulb Energy Nov 2021 1.7 million
Green Supplier Ltd Sept 2021 255,000
Avro Energy Sept 2021 580,000
Rebel Energy Apr 2025 90,000

These collapses reveal a trend of bad planning, increasing costs, and difficulties in the financial strength of suppliers in a competitive market.

What Is Ofgem Doing to Improve the Market?

Jonathan Brearley, Ofgem’s Director General, has announced that the regulator is putting in place new rules. These rules are meant to help suppliers be more sustainable.

  • Stricter rules for capital requirements
  • Clearer financial reports
  • Improved management of direct debits
  • Better information on affordable repayment plans

The aim is to not make the same mistakes we saw with the supplier’s collapse of companies like Rebel Energy.

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How Has the Collapse Impacted Customers?

Many impacted customers are worried about losing money or having bigger bills. Citizens Advice has said that this adds stress to an already stressful situation for many families. The switching process can also create confusion, especially for people who are in vulnerable groups.

Simon Francis, the coordinator of the End Fuel Poverty Coalition, said this recent failure raises huge questions. It makes us wonder about the wider industry profits and the protections that are in place.

Social Media Reactions

Some Rebel Energy customers are saying on social media that they are having trouble reaching support. They feel this is the industry’s worst customer service. Many of them want further information about refunds and what to do next.

What Happens Next?

In the coming weeks, Rebel Energy’s customers will change to a new supplier. Ofgem assures that this will happen smoothly through the SoLR safety net. All customers are encouraged to:

  • Take a meter reading.
  • Check for communication from the new supplier.
  • Look at the new supplier’s lowest offer.
  • Compare rates with price comparison services.

What Happens Next Rebel Energy's customers will change to a new supplier

5 FAQs About Rebel Energy’s Collapse

What happens to my energy supply?

Your supply will keep going as usual. A new supplier will be assigned by Ofgem soon.

Will I lose the money in my account?

No. The new supplier will protect credit balances.

Should I cancel my direct debit?

Not yet. Please wait for the new supplier to reach out and give you guidance.

Can I switch to another supplier?

Yes, but let’s wait until the new supplier is set up. There will be no exit fees.

Who do I contact for support?

You can contact Citizens Advice, or you can wait for the contact info of the new supplier. Ofgem will also share updates.

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