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Many of us set up a broadband service, pay our monthly bill, and give the matter no more thought. But are you wasting your hard-earned money? There could be better broadband deals out there for you.

Could I find better broadband deals?

If it's been quite a while since you last switched broadband provider, you could find that your contract has ended and the price you pay has gone up. Lots of providers offer tempting discounts for the first few months, then hike up the price. If you are happy with your broadband supplier, but your contract has ended and the price has gone up, you could try renegotiating and warning them you will switch if they can't offer you a better deal. But what are the best broadband deals for you? Here's everything you need to know to work that out.

Broadband Deals

What type and speed of broadband do I need?

There are different types of broadband connection. The types available to you depend on where you live and they work at different speeds. Broadband speed is measured in megabits per second (Mbps) and determines how much data you can download in a second. What is data? Everything that comes to your home over your internet connection. Websites, videos, video calls, emails, images, music, games…all data.

Tip: Make a list of your household's internet activities to determine the right speed for your needs.


This is the most basic type of broadband also known as standard broadband, with the slowest average speed, of around 11 Mbps. This is fine for a small household using email and browsing the internet, but is unlikely to be enough for heavy internet users.

Fast fibre

This is faster, with average speeds of 30 to 100 Mbps. This type of service relies on plastic or glass 'fibre-optic' cables having been installed in your area, so may or may not be available to you. For a family streaming films and music with a few connected phones, tablets or computers, this will usually work well.

Super or Ultra-fast fibre

Superfast fibre averages around 30 Mbps to 300 Mbps, and uses the same kind of cable as fibre. It's a little faster on average, so is worth considering if your fast fibre connection is usually enough for your needs, but not quite fast enough at peak usage times.

Ultra-fast is only available where fibre connections can be installed all the way from your provider to your home and can provide speeds of 300 Mbps and above, often reaching up to 1 Gbps (1000 Mbps) or higher. If you work from home and rely on video conferencing, or If you have a large family of avid gamers with lots of consoles, phones, computers, and tablets all competing for bandwidth, it could be worth looking into whether ultra-fast fibre is an option.

Speed stats correct as of 03/05/2024

Did you know: Many providers offer tempting discounts for the first few months, then increase the price. Always check the full contract details.

About broadband speed

Bear in mind that you will not get the maximum advertised speed all the time, or possibly ever. Companies advertise the average speed of their connections meaning that sometimes, particularly at peak times, your connection could be much slower. On the bright side, sometimes it could be faster! Your connection could be affected by the quality of the cabling in your building or to your building. The number of people online in your area and number of connections to the cabinet to which your home is wired can also make a difference. There are lots of services online that you can use to check your broadband speed.

Some companies love to offer you 'upgrades' on speed that could end up costing you more. It's always tempting to agree to a faster connection, but will it really make a difference? If the devices you use are limited to a 100 Mbps, and all the devices in your home use WiFi instead of a wired connection to your modem, upgrading to 200 Mpbs could make no difference at all unless you want to connect and use more devices at once. Sometimes it's worth downgrading the speed of your connection to save money without seeing any noticeable difference.

Remember: Advertised speeds are averages. Your actual speed may vary based on factors like location and time of day.

What Affects Your Broadband Speeds?

1. Connection Type: Not All Broadband is Created Equal

The type of broadband you've got can make a big difference to your speeds. ADSL usually clocks in around 10Mbps, while fibre and cable can race ahead with speeds up to 1Gbps (that's 1000Mbps!). But here's the catch – it all depends on where you live.

2. Distance from Exchange or Cabinet: The Long and Short of It

Even with nippy fibre broadband, the distance between your router and the telephone exchange / street cabinet can put a damper on your internet performance. It's all down to those pesky copper wires – the longer they are, the more speed they lose. So, if you're miles away from the exchange, you might notice your speeds going up and down like a yo-yo.

But wait, there's good news! If you've got an FTTP (Fibre to the Premises) connection, distance won't be an issue. The fibre optic cable runs straight to your door, so you can wave goodbye to those distance-related speed bumps. If speed is your number one priority and your home can handle it, it might be time to switch to FTTP.

3. Router Location: Hide and Seek with Your Wi-Fi

Where you put your wireless router can make a big difference to your connection speeds. For the best results, you'll want to find the perfect spot. Here's a pro tip: don't stick it in a cupboard or hide it behind the sofa – that's just asking for trouble. The signal will struggle to get through, and your speeds will take a hit.

Ideally, you want to place your router in the room where you use the internet the most. That way, you'll always have a strong signal right where you need it.

4. Device Overload: Too Many Users

If you've got a houseful of internet-hungry devices, your broadband speeds might start to feel the strain. Things like social media browsing, online gaming, streaming in glorious 4K Ultra HD, and downloading massive files can all gobble up your bandwidth. So, if you're a heavy internet user, it's worth looking for a broadband package that can keep up with your digital lifestyle.

5. Time of Day: The Internet Rush Hour

Just like the roads, the internet can get a bit congested at certain times of the day. You might notice your speeds slowing down in the evening when everyone's at home and online. It's the internet equivalent of rush hour traffic.

But don't panic! If your speeds dip below the minimum advertised level, it's worth keeping an eye on things. If it happens a lot, it might be time to have a chat with your provider. Use our postcode and broadband speed test checker to see what internet speeds you are actually getting.

Tip: For optimal Wi-Fi performance, place your router centrally in your home, away from other electronic devices.

Limited or unlimited data?

Most broadband deals now offer unlimited data, which is great if you like to watch films or box sets. Watch out for limited data deals, as the charges for using extra data can be high and you could end up with an unexpectedly expensive bill.

Broadband deal bundles

Broadband deal bundles

If you pay for a cable TV packages and a landline, it's usually cheaper to get your broadband connection in a bundle. If you find that you don't really use a landline phone anymore, or barely turn on your TV as everyone in your household is busy watching different streaming services on their devices, it is worth looking at broadband-only deals. Are you paying for extras that you don't really use?

Compare our top Broadband Package deals

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Broadband Only: Keep It Simple

If you're all about no-fuss internet, then a broadband-only deal could be right up your street. Providers often throw in their fastest speeds with these packages, since they don't have all the bells and whistles to tempt you with.

Broadband-only is a great fit if you:

  • Don't need or want a landline gathering dust
  • Love a straightforward broadband package
  • Get your TV fix through streaming services like Netflix or Disney+

Ready to compare broadband-only deals? We've got you covered.

Broadband with Home Phone: Double the Fun

Lots of broadband providers still need a landline to get you connected to the world wide web. That's why they often bundle in a home phone with their deals – it's all about giving you more bang for your buck.

A broadband and home phone combo is perfect if you:

  • Love a good old-fashioned chinwag on the landline
  • Need to call international numbers without breaking the bank
  • Want an extra way to stay connected, just in case

Keen to compare broadband with home phone deals? We've got plenty to choose from.

Broadband with TV: Entertainment Overload

If you're a digital TV addict, then a broadband and TV package could be a match made in heaven. By bundling your internet with premium channels, you could save a pretty penny compared to having two separate contracts. Plus, if you're already buddies with the likes of Sky, Virgin Media, or BT, you might score an even sweeter deal.

Broadband with TV is a no-brainer if you:

  • Can't get enough of those exclusive paid-for channels like Sky Atlantic or TNT Sports
  • Currently have separate broadband and TV contracts that are burning a hole in your pocket
  • Think combining these services could save you some serious cash

Just remember, broadband deals with fancy TV packages only make sense if you actually watch a ton of channels you can't get anywhere else.

Ready to compare broadband with TV deals? Let's get started.

Fibre Optic Broadband: High Speed Option

Want to take your internet to the next level? Fibre optic broadband is the way to go. With lightning-fast speeds and rock-solid reliability, it's perfect for households that demand the best.

Fibre optic is a must-have if you:

  • Have a houseful of internet-hungry devices
  • Can't live without silky-smooth 4K streaming
  • Need to download giant files in the blink of an eye
Fibre Optic Broadband: High Speed Option

Business Broadband: Get Down to Business

If you're running a business, you need an internet connection that can keep up. That's where business broadband comes in. With faster speeds, better support, and rock-solid reliability, it's the perfect choice for any company that means business.

Business broadband is a smart move if you:

  • Need an internet connection that won't let you down
  • Want priority support when things go wrong
  • Rely on the internet to keep your business running smoothly

TV Only Packages: Cut the Cord

Already got your broadband sorted? Then a TV-only package could be the missing piece of the puzzle. With a huge range of channels to choose from, you can create the perfect entertainment setup without the hassle of a bundled deal.

A TV-only package is ideal if you:

  • Want to pick and choose your perfect channel line up
  • Already have a broadband deal you're happy with
  • Love the flexibility of a standalone TV packages

What should I look for in a broadband deal?

Things to consider in looking for a new broadband deal include:

1. Speed: Make Sure Your Connection Can Keep Up

First things first, think about how you use the internet at home. Are you a hardcore gamer or a streaming fanatic? Then you'll want to go for a speedy fibre or full fibre broadband connection. Trust us, it'll make all the difference when everyone's online at the same time.

2. Usage: Get a Package That Fits Your Family

Next up, consider how many people are in your household and what they get up to online. If you've got a big family with tons of devices, an unlimited broadband deal is the way to go. That way, everyone can stream, scroll, and game to their heart's content without any speed bumps.

3. Price: Don't Overpay for Your Broadband

We get it, you want all the fancy features, but make sure you're not paying over the odds. Here's a pro tip: work out the average monthly price over the whole contract, including any juicy cashback offers. And keep an eye out for any sneaky setup fees or equipment charges.

4. Contract: Know What You're Signing Up For

Before you put pen to paper, take a good look at the contract length. Are you ready to commit to this broadband provider for the long haul? Most contracts last between 12 and 24 months, so make sure you're happy with the service before locking yourself in. And watch out for any price hikes after the honeymoon period!

5. Availability: Check What's on Offer in Your Area

You might have your heart set on a particular deal, but double-check it's actually available where you live. Not all broadband types, like full fibre or satellite, are everywhere in the UK just yet. Use a postcode checker to see what's on the menu for your address.

6. Customer Service: Don't Settle for Second Best

Even with the fastest speeds, things can still go wrong. That's why it's worth choosing a broadband provider with top-notch customer service. Read reviews and ratings to get a feel for how they treat their customers. A helpful support team can be a lifesaver when you're in a bind.

7. Perks: Look for Those Little Extras

Lots of broadband providers throw in some enticing extras to sweeten the deal, like free gadgets, gift cards, or cashback. When you're shopping around, keep an eye out for these bonus features – they might just sway your decision.

8. Bundles: Save Money by Combining Services

If you want to trim down your monthly bills, why not bundle your broadband with your phone, TV, or mobile plan? Providers often give you a discount for taking multiple services, so it's worth checking out what combos they offer. Just make sure you're actually saving money compared to buying them separately.

9. Equipment: Watch Out for Hidden Costs

When you're signing up for a new broadband package or upgrading your existing one, you might need some new kit, like a snazzy Wi-Fi router. Some providers include this in the price, but others might charge extra. Read the small print carefully to avoid any budget-busting surprises.

Did you know: Factors like speed, customer service, and contract length are just as important as price when choosing a deal.

What is a Social Tariff Broadband?

Are you feeling the pinch when it comes to your internet bills? Well, listen up! If you're on a low income, you might be able to save some serious cash with a social tariff broadband deal.

According to the Ofcom April 2023 report, switching to a social tariff could save you around £200 a year. That's a chunk of change that could make a real difference to your monthly budget.

What is a Social Tariff Broadband

Who Can Get a Social Tariff Broadband Deal?

So, who's eligible for these wallet-friendly deals? It all comes down to the benefits you receive. If any of these sound familiar, you could be in luck:

  • Universal Credit
  • Employment and Support Allowance (ESA)
  • Jobseeker's Allowance
  • Income Support
  • Pension Credit

If you're nodding your head to any of those, it's time to get excited about social tariff broadband.

What Are the Best Alternative Broadband Options?

Mobile Broadband: Internet on the Go

Mobile broadband is exactly what it sounds like – internet access that uses the same mobile networks as your smartphone. Instead of being tied to a fixed line, you can connect to the internet anywhere you have a mobile signal. Pretty neat, right?

How Does Mobile Broadband Work?

Mobile broadband works by using the 4G or 5G network to send and receive data. You'll need a device (like a smartphone, tablet, or laptop) that's compatible with the network, and a SIM card or dongle that connects you to the internet.

The Pros and Cons of Mobile Broadband

Like any type of broadband, mobile broadband has its ups and downs. Here are a few things to consider:


  • Super portable – take your internet with you wherever you go
  • Quick and easy to set up – no need for an engineer to come and install anything
  • Great for people who travel a lot or work remotely


  • Coverage can be patchy, especially in rural areas
  • Data allowances can be lower than fixed-line broadband
  • Speeds can be slower than fixed-line broadband, especially during peak times

Satellite Broadband: Internet from Space

If you live in a rural area where traditional broadband isn't available, satellite broadband could be the answer to your internet woes. As the name suggests, satellite broadband uses a satellite dish to send and receive data from space.

How Does Satellite Broadband Work?

Satellite broadband works by sending and receiving data via a satellite dish that's mounted on your property. The dish communicates with a satellite in space, which then sends the data back to a ground station and out to the internet.

The Pros and Cons of Satellite Broadband

Satellite broadband is a great option for people who live in remote areas, but it's not without its drawbacks. Here are a few things to keep in mind:


  • Available pretty much anywhere – as long as you have a clear view of the sky
  • Faster than dial-up internet (remember that?)
  • Can be a good option for people who work from home in rural areas


  • Can be more expensive than other types of broadband
  • Slower than fixed-line broadband, especially for uploading data
  • Bad weather can affect the signal and slow down your speeds

Compare our top Fibre Optic Broadband deals

Compare fibre optic broadband deals from the UK’s leading providers

How Can I Move My Broadband to a New Home Stress-Free?

Here's a step-by-step guide to make the process as painless as possible:

Step 1: Give Your Provider a Heads Up

First things first, you need to let your broadband provider know that you're moving. Ideally, you want to give them at least two weeks' notice. This way, they can get everything sorted on their end and make sure your internet is up and running when you move in.

Step 2: Check if Your Provider Covers Your New Address

Now, here's the important bit. Before you start packing boxes, you need to check if your broadband provider actually covers your new address. Not all providers are available everywhere, so it's worth double-checking.

If your provider does cover your new home, great! You can move on to the next step. If not, don't panic. You might need to switch to a new provider, but we'll get to that later.

Step 3: Decide if You Want to Keep Your Existing Deal

If your provider covers your new address, you've got a decision to make. Do you want to keep your existing broadband deal, or do you fancy an upgrade?

If you're happy with your current package and it's available at your new place, then sticking with it is a no-brainer. But if you've been eyeing up a faster speed or a juicy new deal, now could be the perfect time to make the switch.

Step 4: Arrange the Move

Once you've decided on your broadband plan, it's time to arrange the move. Your provider will need a few key details, like:

  • Your new address (obviously!)
  • The date you want your broadband to be activated at your new place
  • Any changes to your package or billing details

They'll also let you know if there are any extra costs involved, like a moving fee or a new installation charge.

Step 5: Get Ready for Moving Day

On the day of the big move, your provider will send an engineer to your new home to get your broadband all set up. They'll usually give you a timeframe for when they'll arrive, so make sure you're around to let them in.

The engineer will need access to your phone line and a power socket, so it's a good idea to have those ready and waiting. They'll get your broadband up and running, and then you're good to go!

What if Your Provider Doesn't Cover Your New Address?

If your current provider doesn't cover your new address, don't worry. You've still got options. You can:

  1. Switch to a new provider that does cover your area
  2. See if your current provider can offer you a different type of broadband (like mobile broadband) that works at your new place
How Can I Move My Broadband to a New Home Stress-Free

How do I switch?

If you are switching to or from Virgin Media, it is your job to contact your current supplier and let them know. For any other provider, it is the job of the new supplier to arrange the switchover.

You may need to pay for new equipment such as a modem and a TV box if you are bundling your services and get it sent out to you.

Check your contract to see whether you will have to pay an early termination fee. This will usually depend on whether you have had the service for longer than your minimum contract period.

You might need to return equipment to your current supplier. You could be charged for keeping the equipment if you don't return it when they ask you to. Most companies will send you packaging to return your equipment to a freepost address. Often, you will be able to drop it to a local shop or post office after your contract finishes, or arrange for it to be collected from your home. Again, this depends on the company, who will send you instructions.

You might need an engineer to visit your home, or the switchover may be completed without a visit.

If you are also switching between TV services, it is your job to cancel your service with the current provider, or you could end up having to pay both companies at once. Most companies require 30 days' notice, so check your contract.

Ready to compare broadband deals?

Now that you know what to look for, read on to see which broadband deals could save you money - we've done the hard work for you!

Top 10 Broadband FAQ's

The answer depends on how you use the internet at home. Got a house full of streamers, gamers, and web surfers? You'll want a fast Fibre optic broadband connection. Just checking emails and browsing Facebook? A standard broadband package might do the trick. Use our handy postcode and speed checker to see what's available in your area.

Absolutely! If you're tired of paying for a phone line you never use, a broadband-only deal could be the way to go. Just keep in mind that some providers still need a phone line to deliver their services, so your options might be a bit more limited.

First things first, run a speed test to see how your connection measures up. If it's not hitting the mark, give your provider a ring. They might need to send out an engineer or tweak some settings to get you back up to speed. If all else fails, it might be time to switch to a new provider.

Shopping for broadband can be a bit like finding a needle in a haystack. But don't worry, we've got your back. Our comparison tool makes it easy to see all the deals in your area, so you can find the perfect package for your needs and budget. Just enter your postcode and let us do the hard work!

Think of broadband as the highway that connects your home to the internet, and Wi-Fi as the cars that travel on it. Broadband is the actual internet connection, while Wi-Fi is the wireless technology that lets your devices hop online without a cable.

Living in the countryside doesn't mean you have to put up with slow internet. While your options might be a bit more limited than in the city, there are still plenty of ways to get connected. From satellite broadband to mobile broadband, there's a solution for every rural home.

When it comes to choosing a provider, it's not just about the price. You'll want to think about things like:

  • Customer service: Will they be there when you need them?
  • Reliability: Can you count on them to keep you connected?
  • Speed: Will they give you the oomph you need for all your online antics?
  • Extras: Do they throw in any cool freebies or features?

If you're happy with your current provider, there's no need to switch. But if you're out of contract and paying through the nose, it might be time to shop around. Loyalty doesn't always pay when it comes to broadband, so don't be afraid to jump ship if you spot a better deal.

Try these simple steps:

  • Turn your router off and on again (the classic IT crowd solution!)
  • Check for any loose cables or connections
  • Move your router away from any electrical devices that might be causing interference
  • If all else fails, give your provider a call and let them work their magic.

Setup fees and installation can be a real pain. The good news is that plenty of providers offer deals with no upfront costs. Just be sure to read the fine print, as sometimes a 'free' setup can mean higher monthly bills down the line.

Page last updated on: 06/05/2024

Page reviewed by: Brijesh Patel

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