Privacy Policy

Privacy and Cookie policy

RBH LONDON LTD and FREE PRICE COMPARE UTILITIES LTD T/A is committed to protecting any information you provide by which you can be identified when using this website. You can be assured that it will remain with us and only be used in accordance with this privacy statement.

RBH LONDON LTD and FREE PRICE COMPARE UTILITIES LTD T/A may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

You can contact by post at 113 Romford Road, London, E15 4LY, by telephone – 0203 475 7476 or you can email [email protected]

1. Communicating with you

It is very important to us that we provide a service which meets your expectations and this section will explain how our partners and we will use your information to communicate with you.

Quote Confirmation

When you get a quote with us, you will automatically be sent a confirmation of your quote by email and SMS so that you have the quote in writing and can easily access your quote in the future. This is a standard part of the service that we offer to all our customers and by using the service you agree to receive these communications.

We know that taking out new policies and contracts can be confusing, therefore if you do not switch online you will also receive a telephone call to discuss your quote and assist you in getting the right product for you. If you are comfortable to complete everything online yourself there is an option for you to proceed without a telephone call.

Legitimate Interests

We are using legitimate interest to process your data for telephone calls because we understand that you have shown a desire to use our service but have not switched for a particular reason and the phone call could solve this issue and help you switch your provider. We will also use legitimate interest when you we contact you about your renewal quote.

Updates from

Where you tell us you are happy to receive information from us we may send you communications from (Free Price Compare) which may include the following;

  • Newsletters
  • New product launches
  • Further information about the services we offer
  • Product renewal reminders
  • Updates on our rewards programme

Depending on the contact preferences you choose, we will communicate with you by telephone, SMS, post, email or other electronic means such as via digital and social media.

We may also use your information to allow us to show you adverts while you are online which might be relevant to you. Sometimes, we will use cookies to do this and you can find out more about this and how to manage cookies preferences by reading ourcookie policy.

Opting out at a later date

If you don’t want to receive communications from us you can let us know at any time by any of these methods. Unsubscribing from the contact list either through a link on one of the communications, by emailing Free Price Compare on [email protected], by writing to us at 113 Romford Road, London, E15 4LY or by entering your details at

Renewal Reminders

As part of our service and commitment to you, we may also contact you near the anniversary of when you last completed your quotes in order to provide you with updated quotes for your renewal. We will use the information that we hold on you in order to search quotes from the websites of our partners and us.

Commercial Enquiries

When you make an enquiry for any commercial (B2B) product, we will use legitimate interest to contact you about other business services.

Third parties – Marketing and Relationship Management

We may from time to time if you have consented, supply your information to third parties for marketing or relationship management purposes. The main purpose is to allow third parties to provide you with information about goods and services which they think may be of interest to you based on the information you supplied and/or to maintain any existing relationship they may have with you through email, postal, SMS or over the telephone. Such information may be provided by marketing communications or advertising which is tailored to your interests. Your data may also be used in the way described below. Be assured that any such parties will only be allowed to use your data in accordance the General Data Protection Regulation (GDPR). You will be able to remove your consent from this at any time.

Who do we share your details with?

When you use any of our services the following companies are involved in either facilitating a quote or contacting you after you have submitted your details:

  • Free Price Compare use Mobivate’s technology to send you a quote confirmation via SMS. View Mobivate’s terms and conditions
  • Love Energy Savings – on behalf of Free Price Compare, Love energy savings providers business energy comparison service. View Love Energy Savings privacy policy
  • LifeSearch Limited – On behalf of Free Price Compare, LifeSearch provide Life Insurance quotes on an advised basis. View Lifesearch’s privacy policy
  • Decision Tech – The broadband comparison service is powered by Decision Tech. View Decision Tech’s privacy Policy
  • Scottish Power – Will provide an energy quote via the telephone for Scottish Power
  • Lead 365 Limited – Processing data on behalf of Scottish Power. View Lead 365 Limited Privacy Policy
  • Utilita – Will provide an energy quote via the telephone for Utilita Privacy Policy
  • Loans Wareouse – Will provide loan comparison and quote via telephone Privacy Policy

The third party brands we may send you marketing messages from are; (the brands listed will not have access to any of your data unless you complete a form on their website)

Online retailHyperstech, Ted Baker, Disney, Decathalon, All Saints, Clarks, Uniqlo, Gusto, Red Letter Days, Boohoo, Reiss, Naked Wines, 
PropertyPurple Bricks, Yopa
Home ImprovementAnglian Home improvement, Thomas Sanderson, Price Engine, Magnet, Verisure
Telecoms and UtilitiesBT, Virgin Media, TalkTalk, Sky, Post Office, EE, Vodafone, Now, Plusnet, SSE, Shell Energy, ESB Energy
PensionsTrue Pension, Retirement Solution, PensionBee
Personal Borrowing and CreditExperian, Fluent Money, Believe Finance, Believe Money, Lemon Loans, Moolr
Investments & savingsRed Rock, ISA Finder, Fisher Investments, Southbank Research
Claims managementNational Injury Claimline Ltd (T/A: The Compensation Experts Privacy Policy (1), Should I Claim Compensation, Time To Claim, The Medical Negligence Experts. Privacy Policy (2), Pure Legal Limited, Claim For My Car, ID Tech Solutions
Personal InjuryPure Legal Limited
Credit ReportsExperian, RS Data Tech
Debt ManagementTrue Debt Solution, Money Plus Group, Rid My Debt
HomePolicy Expert, Towergate
BusinessSimplify Business
Private MedicalAxa, True Medical Cover, PMI Quoter, Assured Futures
Life InsuranceLifeSearch, True Life Cover, Assured Futures
Boiler CoverBeSmart, 24/7 Home Rescue, Centrica
FlightsSkySkanner, Air Portugal, BA, Virgin Atlantic
HolidaysDisneyland, ClubMed, CLC Worldwide, Expedia
Breakdown CoverRAC, AA, Green Flag
Test Drives and Brochure RequestsFord, Fiat, Mercedes, Jeep, DS, Skoda, Maserati, BMW, Seat, Vauxhall, Toyota, Renault, Citreon, Volvo, Nissan, Mini
Laser Eye SurgeryOptimax
Job Alert EmailsJobZooma, Restoration Media, Results Generation
Media & publishing companiesWhich? Magazine, Evo Magazone, TI Media
Market ResearchToluna
Gambling 18+Mr Green, Gala, Coral, Ladbrokes, William Hill, The Sun Vegas, Jackpot Joy, Costa Bingo, Leo Vegas, Broadway Gaming, BetRegal, Football pools
Educational institutionsKumon, Rosetta Stone, Open University, Online Business School
HealthPharmacy2U, Lloyds Pharmacy

You may receive 3rd party offers in association with Click Labs Group & Client Portfolio , We Breathe Media & Client Portfolio

2. Data Controller

The data controller is RBH LONDON LTD and FREE PRICE COMPARE UTILITIES t/a Free Price Compare is registered in England and Wales registered number 08687442 and 09854794 at 113 Romford Road, London, E15 4LY. In this Privacy Policy, ‘we’,’ our’ and ‘us’ means RBH LONDON LTD and Free Price Compare Utilities t/a Free Price Compare. Where data is provided to our partners in relation to the service you have requested on our site, our partners may also be acting as data controllers. If you would like more information on how any of our partners process your data, you should read their privacy policy and term and conditions for the relevant partner which will be available on the partner’s website.

3. Your rights

You have the right to:

  • Obtain access to your personal data;
  • Receive information about us and the purposes for which we process your personal data;
  • Prevent processing which may cause you damage or distress;
  • Object to direct marketing and select the contact channels by which we market;
  • Object to purely automated decision-making in certain cases;
  • You have the right to seek compensation through the civil courts for a breach of a data controller’s obligations;
  • Ask us to correct any errors and/or delete the information we hold;
  • Be forgotten by requesting all personal data collected from you, by us, be deleted completely from our database, systems and servers;
  • Opt out of any further contact by us or selected brand partners;
  • Be notified in the event of a data breach, where data lost or stolen involves your personal data; and
  • Write to, report, or complain to your relevant supervisory authority, depending on your EU Member State (for UK data subjects, it is the ICO).

We are registered with ICO under licence Za044203 and comply with data protection laws in the United Kingdom. We take all reasonable steps to avoid any unauthorised and unlawful access to your personal data.

We reserve the right to change or revise this policy from time to time by updating this page. Changes will be published on this website.

You are entitled to see details of the personal information we hold about you, this is called a subject access request (SAR), you may make this request by emailing Free Price Compare on [email protected] or by writing to us at 113 Romford Road, London, E15 4LY. If any of your information held is incorrect we will also make any necessary amendments and confirm to you that these have been corrected / amended.

You are also entitled to ask us to remove / delete your personal information from our records, if you wish to do this then please email Free Price Compare on [email protected] or by writing to us at 113 Romford Road, London, E15 4LY so that we may process your request. If you ask us to delete, correct or amend that personal data we will do so within a reasonable time (usually within 30 days but it can be up to 60 days for complicated requests).

To contact us about any of your rights set out in this Privacy Policy please write to the Data Protection Officer at Free Price Compare, 113 Romford Road, London, E15 4LY or email [email protected]. Please provide your full name, email address, date of birth and full address when contacting us.

You also have the right to complain to the Information Commissioner’s Office whose address is Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

4. Providing data about other people

This privacy policy sets out details in how your data will be used by us. If you are providing another person’s data to us, you should ask them to also read our Privacy Policy. By giving us information about another person you are confirming that they have given you permission to provide the information to us on their behalf.

5. Provision of services and disclosure of data

We will use the information provided by you to search the websites of our partners in order to get the best quotes and tariffs available for you.

We may use your information to send out a confirmation email of your quote or account details to you.

To help improve our comparison and switching services we and our partners may also use your data for data analysis and market research. This helps us and our partners improve and develop better products and services that are offered. Data will also be used to track quotes, sales and to administer renewal quotes.

We may use third parties to process personal information on our behalf. Where third parties process your information on our behalf, we will ensure that they have the necessary high standards of security in place so that your personal data is kept safe and secure and only used in accordance with this (our) Privacy Policy.

We will release your information when we are required to do so for any regulatory or legal purposes or as part of legal proceedings.

How long we keep your data for

We hold your personal information on our systems for the period necessary to fulfil the purposes of your application or until you request it is deleted (unless a longer retention period is required or permitted by law).

We will keep your personal information whilst you use the services on our website. If you have applied for or purchased a product or services via the website we will need to keep your personal information for longer for accounting purposes – up to six (6) years following the date on which it is provided to us.

If you delete or ask us to delete your personal information it may persist on backup or archival media for legal, tax or regulatory purposes.

6. Crime and fraud prevention and enforcement

We may share information (including IP addresses) with trusted third parties including our service and product providers or the fraud prevention agencies and police if we believe that it is reasonably required for the detection and/or prevention of crime, fraud and to protect our customers. Data may also be released to third parties if it is necessary to do so under the terms of a court order.

We will share your personal information with fraud prevention agencies and third parties who will use it for enforcement or to prevent fraud and money-laundering and to verify your identity. If fraud is detected, you could be refused certain services, finance, or credit. Further details on how your information will be used by us and the fraud prevention agencies, and your data protection rights, can be found at

7. Sensitive personal data

In order to provide a quote, we may need to collect your personal information which is defined as special category data. This data is personal sensitive information that you give us in order to facilitate a quote for an insurance product (life, health, motor, home etc), the information could include your medical history or any criminal convictions. We may need to share this information with our product providers in order to be able to generate a quote for you.

8. Overseas transfer of data

From time to time it may be necessary for us to carry out some of the processing of your personal information in other countries which are outside of the European Economic Area where data protection safeguards aren’t as strong as they are in the UK. However, where this is necessary we will make sure that your information is kept safely and only processed in accordance with the General Data Protection Regulation (GDPR). It is also possible that some of our service or product providers, 3rd party partners or Marketing Service Providers will process your information in other countries, however we require all our service and product partners to ensure that your information is kept safe and secure at all times.

9. Product / service provider’s websites

We are not accountable for the privacy policies and practices of other websites. We will only partner with other product and service providers websites which maintain the same standards as are present on our own website ( however we cannot guarantee this. If you click through to any of our service and product providers to their own websites, you will be subject to that service and product provider’s website privacy policy and terms and conditions which we would recommend you to read carefully.

10. Use of cookies and Analytical Data
What is a cookie?

A cookie is a very small file that is placed on your device (such as your laptop, desktop computer), which enables our server to identify that device and allows us to offer tailored services and products to your requirement by permitting us to recognise you as a unique website user and provide us with information about how you use our website ( Usually cookies are commonly used on the Internet and do not harm your computer system or any device you may use to go on to our site.
You can find more information about cookies and

What are web beacons and pixel tags?

Web beacons and pixels are similar to cookies and allow us to collect information about how you use our website and help us to offer you the better service. We may use pixel tags and web beacons alongside cookies both on our website and in any email communications we sent to you.

Once again, pixel tags and web beacons are commonly used across many websites and do not harm your computer system or any device you may use to go on to our site.

Further information can be found about tags at

How do we use the information we collect?

Information collected by us may include the time you visited our website, IP address of your computer/ device, and what website links you clicked on or when you opened our emails. However, any information we collect is kept safe and secure. Information only used for the purposes set out in this Cookie and Privacy Policy.

From time to time we may use and serve cookies, action tags, pixel tags and/or similar technologies.

We use the information we collect for following purposes, including:

– To understand how you use our website and to assist us in tailoring the website to customer requirement and their needs.

– Collating unidentified aggregated information that is used to plan and manage developments to our services.

– To evaluate the effectiveness of our marketing (advertising) and promotions on third party websites, for example tracking whether these advertisements are being clicked on by website visitors and existing users.

– To assist in the provision of marketing advertisements which are relevant to you when browsing the World Wide Web / internet.

We are continually looking to improve our website and user experiences hence regularly implement and adopt new technologies to help us achieve this. Please regularly check our cookie policy page for details of the cookies and updates.

Analytical Data

We carry out analysis and research into usage and activities on our website This is used to help us improve and better our services. We may record any of your activities while you are on our website including activities such as which pages you visit and how you interact with We may ask a trusted third party to record these activities on our behalf and cookies/ tags may be used for this purpose. also uses “Google Analytics” to allow us to monitor how website users use our service including Advertising Reporting Features and Remarketing.
As part of google analytic activity, if you have a Google account and you’ve allowed Google to associate your app and web browsing history so that you can receive tailored ads then Google may collect a Google identifier which allows them to recognise your account with google when you are using this also uses AMP (Accelerated Mobile Pages), this is a service provided by Google specifically for mobile users which allows webpages to load more quickly on a mobile devices by assigning a Client ID to your device if you have visited the web page before. Please visit our cookie policy for more information of the cookies that are used in relation to Google Analytics activity.

If you require more information or want to opt-out of Google Analytics Advertising Reporting and Remarketing Features then please visit Google’s currently available opt-outs.

User session recording

We may use trusted third-party tools and technology to record your interaction on, including recording mouse clicks/taps, page scrolling, mouse movements, and text entered into forms. This data is used by us in order to constantly improve customer journey.

How can I stop cookies and what effect will this have?

You can stop cookies at any time you wish to from being deployed on your device by configuring your browser settings not to accept them. However, in order to get the best use of our website we would recommend you to have cookies enabled.

Please refer to relevant browser’s ‘help’ facility for more information on how to manage cookie preference.
If our cookies are already on your device, you can delete them – For further information on cookies and deletion of cookies please visit: Please note, deleting certain cookies can result in difficulties when navigating around and using sites.

11. Law

Our website Privacy Policy is subject to English Law and to the exclusive jurisdiction of the English Courts.
We always put our customers first and keep you in control!

12. Complaints Procedure

Free Price Compare is committed to providing the highest level of service but we acknowledge that sometimes you may feel like you want to ask questions or make a complaint. We take all requests and complaints seriously and will treat any customer that raises a complaint with courtesy and respect during the resolution process.

Our time line for the complaint process is to acknowledge the complaint within 5 business days with the aim of a full resolution within 10 business days, however if there are factors out of our control then this time can be extended to 40 business days.

The details to send a complaint are;

The process we follow is;

Stage 1

Should something go wrong, or you are unhappy with the service you have received, please get in touch with us at the earliest opportunity so we can look to put things right as soon as possible. Our Customer Services team aim to respond to your enquiry within 2-5 business days.

Stage 2: Senior Management Review

If you feel your complaint has not been resolved to your satisfaction, you can request an internal review. Your complaint will then escalate your complaint to a senior manager, who will contact you to establish what has happened and learn more about your dissatisfaction and will then investigate and do their best to resolve the matter for you.

Stage 3: Quality Assurance Officer (external)

If you feel your complaint has still not been resolved in a manor you think is acceptable then you will be able to contact a relevant ombudsman free of charge. You can contact the relevant ombudsman 8 weeks after the date of your initial complaint.

Energy Ombudsman

For any complaint related to energy switching (consumer or business energy switching), then you can contract the Energy Ombudsman who offer a free and impartial service, their contact details are;

For any complaint relating to financial services (any loans or insurance products) then you can contact the Financial Ombudsman who offer a free and impartial service to consumers their contact details are;

For any complaint related to a different product on our website, then you can contract the Dispute Resolution Ombudsman, their service is free of charge and offer consumers a free of charge service. Their contact details are;