With the birth of the world’s first-ever 4K screen on a smartphone, Sony’s Xperia Z5 is due to be seen sitting on the shelves in November. However, we have yet to hear the magical word of any plans for a 4K tablet.
Earlier this year, at the Mobile World Congress, Sony revealed what was then a remarkable tablet with a 2K display, namely the Sony Xperia Z4 Tablet. Technology moves upwards and onwards; we now have the Z5 series, leaving the former models behind.
When the Senior Product Manager for Sony Mobile, Jun Makino, was asked at the launch event for the Z5 range uSwitch: “Will you be bringing 4K screens to tablets?” there was no admission…but neither was there a flat denial.
“We are looking at every innovation in different devices”, he answered. “We can’t really comment on that feature.”
Whilst it may have been a somewhat veiled comment, it must be remembered that Sony is already established in the 4K TV screen market; indeed parts of its tech have been incorporated into the Xperia Z5 Premium.
The company is in the running to beat off the competition; there’s a clear way ahead, to burst through the finishing tape, becoming a market leader – ahead of the likes of Samsung and Apple.
So what might cause the semi-denial and the delay?
It could be that the bugs and teething troubles of 4K on a smaller screen need sorting out; it could also be that the company is waiting until the market is poised, ready…and the fruit is just ripe for picking.
Las Vegas’ CES could be a good bet for the big launch announcement of the Sony Xperia Z5 Premium Tablet.
They will have to be careful not to let the fruit over-ripen, though, before taking to market. If they wait too long, they could hit problems: its branding system could be out of sync, with a Xperia Z6 phone, launched in the same year and sitting alongside a tablet stuck with last-gen ‘Z5’ branding.
Watch this space, might be the best advice, Sony have their eye firmly fixed on the winner’s gold medal.