Mobile Phones

No sooner does the Sony XperiaZ5 go on sale than, lo and behold, there is a price cut. This product is a premium smartphone that has only just been unveiled and a price cut in a few days would seem absurd. Perhaps the phone maker decided the asking price was a little too ambitious to head off the competitors and make users buy into it. Or was it a simple mistake, a slip of the marker pen, as it were? The item was retailing at £549 when purchased direct from Sony’s site on an outright sale; more correctly, that was the case on September 3rd. However, just one day later, on September 4th, the identical handset can be bought at a dramatic drop down price of £429; that is a significant £120 cut which is hardly a mere bite-sized portion. There is more to come. It seems price cuts are […]

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With the collapse of Phones4U, one of the largest phone providers in Britain, EE, will be more than £330m out of pocket. The commission money was paid to Phones4U in return for booking customers onto EE data packages, with expectation for the money to be back with EE with interest within a five year period. However, with the collapse of the company and the write-down of Phones4U’s assets, EE will not be able to re-coup the losses. BT found out about this debt when information was disclosed as part of their almost £13bn takeover of major phone retailer EE. It was a key factor in EE’s 22% drop in profit from 2013-2014, but EE and BT were aware of the investment and the planned return period, before Phones4U went into liquidation. The £330m commission was for Phone4U to sign, service and retain customers so that over a period of time, […]

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BT has come back onto the consumer mobile market, and has made waves with a very low priced offering that will present itself as the cheapest alternative on the market. Those already subscribed to a BT fixed line service will be able to use a £5 a month 4G tariff, which is less than half the cheapest offering from EE, with twice the mobile data allowance. With talks underway for BT to buy EE, experts are seeing this move as an attempt to exert control over the mobile market by having controlling stakes in the cheapest company, and a middle ground company. Experts are suggesting that these BT broadband customers ‘special rates’ may not have too heavy an impact of the market, as BT will not be offering such cheap rates to non-broadband customers. This should help to preserve some of the value of EE, as the non-broadband prices will […]

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Talks are in motion for a buy-out in a deal that would bring together the Finnish telecoms giant Nokia, together with the much smaller but more nimble Alcatel-Lucent. Nokia had its peak in the early 2000’s, but with smartphone manufactures like Samsung and Apple taking to the front of the pack in that wildly expanding market, Nokia have been losing market share ever since. In 2007, Nokia held 62.5% of the smart phone market, but this has been eroded ever since. The market share dropped to 40% by Q4 in 2008, to 32% by Q4 2010, to 6.6% by Q4 2012. Although Nokia dropped off the map in the smart phone industry, this new acquisition could see them making something of a comeback into the telecoms industry. With 6,000 employees in France, the French government is taking great caution over how the deal between Nokia and Alcatel-Lucent could end up. […]

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From the 16th April, EE started handing out free 2,600mAh power bars to all of its subscribers. The offer is open to contract as well as PAYG customers, who have been with the network for at least 3 months. The EE power bar has a 2,600mAh battery cell, which should be sufficient to charge at least two phones. Customers simply need to text the word “POWER” to 365 and they will receive the promotional code which will be required when they go to collect the EE power bar from the EE store. Once the EE power has been used up, customers can simply return to the store and they will be given a new fully charged EE power bar in exchange or they can recharge the device at home. Nonetheless, before deciding to take the offer it may be worth quickly checking the terms and conditions of the offer as […]

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Empirically speaking, there isn’t enough evidence to suggest that mobile phones increase the risk of health problems. But below we highlight some of the actions you can take to reduce your radio wave radiation exposure. Children should only use it when essential and the call should be kept short. Use the phone when necessary and make only short calls When the phone is in standby keep the mobile phone away from your body Utilise a hands free kit to keep your phone away from your head. Use the phone only when you have a strong reception, weak reception requires the phone to use more energy to communicate with the base station. – use can normally check the signal strength by the bars on phone screen. Moreover, you may also want to look at the specific absorption rate (SAR) of a mobile phone before you purchase it. The SAR varies between […]

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Below we look at some of the suggested dangers of mobile phones and their counter arguments. However from the outset, it’s important to note that empirically speaking, there isn’t enough evidence to suggest that mobile phones actually increase the risk of health problems. Possible danger: Mobile phones create a magnetic field which can affect how the cells in your body work. Response: The magnetic fields are small, so unlikely to affect the body cells. Possible danger: Mobile phones give off radio waves, which heat up body tissue leading to damaging effects. Response: The radio waves emitted from a phone are not powerful enough to heat the body up to a damaging level. Possible danger: Radio frequency waves which mimicked those of a mobile phone changed the gene expression in nematode worms. Response: Study was done on worms only, human brain cells may not behave in a similar fashion to those […]

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